April 20, 2021 The Newspaper Serving LGBT Los Angeles

Is Dr. Pepper queer? Or is advertising missing the mark on inclusivity?

Dr. Pepper’s latest LGBT+ advertisements is receiving mixed reviews on Twitter.

The ad, originally seen in a Swedish gay magazine, depicts the “top” and “bottom” of the can of soda with a full shot of the can with the word “Vers” underneath it, a slang term for versatile – referring to the ability to be a top or bottom in gay sex.

Dr. Pepper is owned by Coca-Cola, a company with previous LGBT+ advertisements making waves in the otherwise heterosexual-normative advertising scene. The soft drink company had an ad for this past Super Bowl that featured a lesbian couple.

Regardless of the LGBT representation, the Twitter community seems to be divided on whether this new Dr. Pepper ad has missed the mark.

 

“Not sure whether this is eyeroll or anger territory but it certainly is *bad* So queer, so Vers, so kooky” – @BarmyArny

“Finally an ad that caters to me, a sexual can of Dr Pepper” – @DamianneTweets

 

 

 

“I disagree. I find this cute, unexpected and a genuine attempt at connecting with our community (as much as a corporate advertisement can be.) I also find it gutsy as hell, it’s pretty sexual and to the point, so I give them much credit. I’m sorry you don’t like it” – @jproskovec

 

 

 

 

Related Posts

Dogdrop A Queer Owned Local Doggy Daycare

April 18, 2021

April 18, 2021

Dogdrop a local queer owned doggy daycare prioritizes pet wellness.  Shaina and Greer are two queer women who founded Dogdrop...

Lil Nas X “Satan Shoes” Controversy

April 9, 2021

April 9, 2021

Since releasing his controversially queer-positive music video “Montero (Call Me By Your Name)” gay singer/rapper Lil Nas X has had...

Sex Toy Retailer Lovehoney Launches Sale On Dildos

March 14, 2021

March 14, 2021

Lovehoney the sex toy retailer that is hugely popular thanks its regular deals of the day or week has launched...

Taimi, Largest LGBTQ+ Platform, Hits 10 Million Users

March 11, 2021

March 11, 2021

Since launching in 2018 Taimi, the world’s most inclusive LGBTQ+ platform that features a social network, dating app, and livestreaming,...

The Little Lion Foundation Makes Pet Care In Long Beach Easier

March 6, 2021

March 6, 2021

The Little Lion Foundation will hold a free community pet wellness event on Saturday, March 13 from 10 a.m. to...

Gender Neutral Potato Head

March 4, 2021

March 4, 2021

After 70 years Mr. Potato Head is ditching the binary and going by a new, gender-neutral name. Hasbro has announced...

Straight Men Can Buy Lube Too

February 28, 2021

February 28, 2021

Straight men are discovering that lube is for them too, thanks to a new wellness brand that’s reinventing the product...

WeHo Helping Small Businesses With Tax Cuts

February 28, 2021

February 28, 2021

The City Council of the City of West Hollywood, at its regular meeting on Tuesday, February 16, 2021, approved an...

Disney Shuts Down Studio Making First Feature Film With Queer Lead Character

February 25, 2021

February 25, 2021

Disney has shut down a studio that was making the company’s first feature length animated feature with a queer lead,...

APLA Health Announces PrEPexpress.org

February 21, 2021

February 21, 2021

APLA Health has launched the PrEPexpress.org (PrEP Express) website to help increase the uptake of PrEP (pre-exposure prophylaxis) and PEP...

Strut Bar & Club Announces Mural To Frontline Workers

February 21, 2021

February 21, 2021

Costa Mesa’s Strut bar and club has announced that it will dedicate a mural to the community of frontline workers...

Put a Policy on It: Life Insurance & the Single Girl

February 20, 2021

February 20, 2021

You’re young, you’re single, and right now, you’re probably a bit worried about the future. Many women decide to start...

Virtual “Gay Burger” Joint Delivering To L.A

February 18, 2021

February 18, 2021

A “Gay Burger” restaurant started as a joke by YouTube prankster Elijah Daniel is now delivering “I Like Chicks” burgers...

Converse Gay Rights Valentine’s Day Shoe Collection

February 14, 2021

February 14, 2021

The “always in trend” shoe company Converse released a new shoe collection celebrating gay rights.  It features the classic high-top...

LA Gay Leather Bar Eagle Asking For Help

February 14, 2021

February 14, 2021

Popular Silver Lake leather bar Eagle LA  has turned to the popular fundraising site GoFundMe to help with financial strain...