January 22, 2021 The Newspaper Serving LGBT Los Angeles

Financial Uncertainty of Long Beach Pride

Festival officials hope to bounce back after significant financial losses since 2014. 

By Jorge Paniagua

Since 2014, the Long Beach Lesbian and Gay Pride Festival & Parade has seen a significant drop in revenue. It reached an all-time low during 2017’s event — records show that the festival saw a loss of $96,687 that year, as reported by the Long Beach Press Telegram

The two-day event, aimed at embracing members of the LGBTQ+ community and upholding queer pride, features live music, community events as well as food and drinks for all attendees. However, ticket sales have steadily declined since 2014 while the cost of entertainment for the event, as well as festival amenities, have only increased. 

Long Beach Pride Festival leaders have since asked Long Beach City Officials for financial assistance for this year’s pride event. Last year, Second District Councilwoman Jeannine Pearce mentioned she is looking for ways to lower the city’s fees imposed on Long Beach Pride — citing that she is looking at giving this year’s event a break on parking which, according to the Long Beach Press Telegram, racked up costs of over $25,000 during the 2017 festival.

The 2019 festival will focus on celebrating the 50th anniversary of The Stonewall Riots, a defining moment in the history of LGBTQ+ rights. Aside from new entertainment and theme, many aspects of the event, run by non-profit organization Long Beach Gay and Lesbian Pride, will remain the same. For example, tickets will remain $20 and the event will be still be held at Marina Green Park and Rainbow Lagoon along Shoreline Drive.

“The future goal is to have business partners who will assist in financially securing entertainment artists that are not currently within the scope of our budget,” Long Beach Lesbian and Gay Pride, Inc. President Denise Newman told the Pride L.A.

At this year’s event, two stages will be sponsored by corporations in an attempt to soften the festival’s costs. The Nissan Stage, sponsored by the Japanese car manufacturer, will host an array of djs and artists including musician Aina Brei’Yon as the headlining act. The other stage, sponsored by Mexican beer company Estrella Jalisco, will feature Mexican singer Pablo Montero as the stage’s lead act, according to a post by Long Beach Pride’s official Facebook page. 

The last time the event pulled in profit was during 2016’s event. Figures for the 2018 event have not been released. In 2016, the event pulled in $47,887. Fees imposed on the event by the City of Long Beach have steadily increased — from $140,000 in 2014 to approximately $180,000 last year, as reported by The Long Beach Post. These city fees include permits, parking and law enforcement. 

“Many local pride organizations are supported by city officials who graciously waive permit fees, as well as support fees from local law enforcement and fire,” Newman said. “Unfortunately, because of [Long Beach]’s ‘charter,’ the City of Long Beach is not permitted to provide financial assistance to LBLGP., Inc.”

The decision for city officials to place more economic support behind the 36th annual event has seen approval from leaders apart of prominent Long Beach staples such as Dale Warner, owner of Hamburger Mary’s and The Long Beach LGBTQ+ Center, as reported by the Long Beach Post. 

“By partnering with local business, we can defer some of the costs of putting on our two day event,” Newman said. “It is also a wonderful way to highlight businesses who have become inclusive and welcoming to the LGBTQ+ community.” 

The Long Beach Lesbian and Gay Pride Festival & Parade, will take place from May 18-19. For more information, visit the website at longbeachpride.com.

Councilwoman Pearce was not available to provide comment for The Pride L.A. regarding this issue. The story is still developing.

Related Posts

Missing Compton Trans-man

January 18, 2021

January 18, 2021

UPDATE: Luckie Alexander Fuller has been found as on Jan. 19th, 2021. Luckie Alexander Fuller, a local Los Angeles transman...

WeHo Will Commemorate MLK Jr. Day With Virtual Donation Drive

January 17, 2021

January 17, 2021

In January 2021, the City of West Hollywood will continue its tradition of joining hundreds of communities across the country...

The Pride Poet’s Corner “Some Super Contextual New Year’s Resolutions” By: Brian Sonia-Wallace

January 17, 2021

January 17, 2021

Some Super Contextual New Year’s Resolutions By: Brian Sonia-Wallace a Don’t wash the dishes. Don’t go for a walk. Wear...

WeHo Renaming The West Hollywood Library

January 14, 2021

January 14, 2021

The City Council of the City of West Hollywood approved an item to submit a request to rename the West...

LA LGBT Center Receives $100K Grant

January 14, 2021

January 14, 2021

The Los Angeles LGBT Center has been awarded a $100,000 grant from the S. Mark Taper Foundation to support the...

Oil Can Harry’s Studio City’s Gay Country Bar Closes

January 9, 2021

January 9, 2021

Oil Can Harry’s, the iconic and beloved gay country western line dancing bar, located in Studio City, is closed for...

LA LGBT Center Administers First COVID-19 Vaccines

January 9, 2021

January 9, 2021

The first of 400 doses received by the Center were dispensed by Dr. Ward Carpenter, co-director of health services at...

2021 WeHo Artist Grant Recipients

January 9, 2021

January 9, 2021

The City of West Hollywood has announced three $5,000 grant awards, totaling $15,000, for three resident artists for its 2021...

WeHo Fighting Climate Change

January 6, 2021

January 6, 2021

The City of West Hollywood is currently updating its Climate Action Plan — an effort called “WeHo Climate Action” —...

The Center Offered Free Meals For Those In Need

January 6, 2021

January 6, 2021

With the unemployment rate in Los Angeles County rising due to the Corona-virus pandemic many are struggling to make ends...

Saving Silver Lake Bar Akbar

January 6, 2021

January 6, 2021

Struggling to survive amid the Corona-virus pandemic, iconic LGBTQI+ hangout Akbar took to a fundraising page to ask for help....

Two New Council Members Sworn-In To The City Council Of WeHo

December 20, 2020

December 20, 2020

The City of West Hollywood has sworn-in two newly elected Councilmembers: Sepi Shyne and John M. Erickson. Each Councilmember took...

Meet WeHo’s New Poet Laureate Brian Sonia-Wallace

December 17, 2020

December 17, 2020

Brian Sonia-Wallace has been named West Hollywood’s 4th City Poet Laureate making him the youngest person to occupy the role. ...

L.A. Makeup Artist Is First Trans Man To Compete On “RuPauls Drag Race”

December 13, 2020

December 13, 2020

The cast of RuPauls Drag Race Season 13 has been announced this week revealing its first trans man contestant will...

Weho Celebrates 30th Annual Toy And Food Drive

December 13, 2020

December 13, 2020

The 30th Annual West Hollywood Toy and Food Drive will be accepting monetary donations until Friday, Dec. 18th, 2020 with...