July 31, 2021 The Newspaper Serving LGBT Los Angeles

The Londoner By Anthony Morrison Thriving During A Pandemic

While many businesses have closed due to pressures from the COVID-19 pandemic, The Londoner by Anthony Morrison, South Bay’s only LGBTQ owned premier open-[h]air salon in Hermosa Beach has gone from surviving to thriving. 

Owner and Creative Director Anthony Morrison opened the luxury hair salon on Sept.1st 2018.  

Anthony Morrison & Bradley Davis

The name “The Londoner”, inspired by Morrison’s home town and heritage, has added  “a breath of fresh [h]air” and an element of elegance and sophistication to Aviation Blvd while serving the Hermosa Beach community. 

Having wanted to work in the hair industry since the age of 8 and with years of experience, owning and working in salons throughout Manhattan Beach and Beverly Hills, Morrison desired a space that spoke to him. When he found the quaint space with a beautiful patio that reminded him of home he knew that this was where he needed to be. 

With 11 other hair salons nearby, Morrison knew he had to find a way to set his salon apart. Being from London, Morrison knew he wanted to infuse his English heritage into the business with “elegance included”.

When asked what separates The Londoner apart from other salons Morrison said, 

“We are dedicated to creating the ultimate experience for our guests. We do everything we can to make them feel like they are walking into a Four Seasons Hotel. My staff are all trained the same so they know what they need to do and we work as a team. We even send some guests flowers and hand deliver them to their homes and send both holiday and birthday cards. We want our guests to always feel appreciated.” This includes serving guests high tea.

Being one of very few black LGBTQ+ business owners in the South Bay, Morrison feels the requirement to succeed. 

“The pressure has been immense” he admitted.  “To run a business, support my staff and represent myself in the best way. It takes a lot. I don’t shy away from being gay. Everyone knows. I’m even engaged to a wonderful guy. I want kids growing up in this area to have a role model.” 

When the pandemic started The Londoner, like many businesses, was forced to shut its doors between March and June. Despite this setback Morrison was determined to keep his business afloat. Going into the office every day to reach out to staff and guests to keep them engaged and to assure them that they are in this together. 

Morrison found a creative way to pivot and adapt to the new COVID restrictions by moving his indoor salon outside to the patio space where it has thrived. While many businesses have been forced to cut staff, The Londoner has more than doubled their team since the pandemic began. 

“In terms of how we have adapted, it could have been a lot worse,” Morrison said referring to the pandemic. “We are extremely grateful for our outdoor space. Bradley and I have been hiring since COVID and we are still hiring.” 

Morrison’s business partner and Managing Director Bradley Davis worked in multiple different industries prior to teaming up with Anthony. It was important to him and the team to make The Londoner a “green business”. 

Davis worked with Morrison and Salon Manager Cassie Burdge to make sure all the products used and sold at the salon do not contain chemicals or any other ingredients that would be harmful to the environment. “Actions speak louder than words,” says Davis. “We put our money where our mouth is for our guests and for the environment.”

As of Dec. 16th, after working with Hermosa Beach city officials, The Londoner by Anthony Morrison is now officially certified as a Green Business and has become the newest member of The California Green Business Network. 

Morrison and Davis are not only environmentally conscious they have also made it a point to look out for other businesses in their community as well. 

When neighboring gay owned restaurant, Ocean Diner, was forced to close due to COVID Morrison and Davis set up a GoFundMe page which has since raised over $7,000 to help the restaurant support their staff. 

As a member of the LGBTQ+ community Morrison hopes to get The Londoner more involved with LGBTQ+ organizations and charities throughout 2021 and beyond. 

Both Morrison and Davis are members of the city of Hermosa Beach Economic Development Stakeholders Advisory Working Group where they work side-by-side with other local business owners and city officials to continue improving the relationships and communications between small businesses, the city and its residents. 

Related Posts

Inclusive Pregnant Man Emoji May Be Coming To Software Updates

July 26, 2021

July 26, 2021

More inclusive emojis may be coming to future software updates, including one of a pregnant man. A “pregnant man” and...

$3 Million To Train California Teachers On LGBTQ Issues

July 26, 2021

July 26, 2021

California Gov. Gavin Newsom approved a final state budget that includes $3 million for LGBTQ cultural competency training for public...

Strut BAR & CLUB Presents Mimosa Girls Drag Brunch

July 26, 2021

July 26, 2021

Strut BAR & CLUB has announced its weekly drag brunch featuring the Mimosa Girls.  Costa Mesa’s ALL inclusive location for...

WeHo Asking For Community Input On Naming Request to Rename the West Hollywood Library

July 26, 2021

July 26, 2021

The City of West Hollywood is conducting a community survey to solicit public input about a naming request to rename...

Lil Nas X Releases New Music Video “Industry Baby”

July 26, 2021

July 26, 2021

Lil Nas X has shared the music video for his new song “Industry Baby”. Directed by Christian Breslauer the video...

GLAAD Responds To Historic Emmy Noms

July 26, 2021

July 26, 2021

GLAAD has responded to the historic Emmy nominations after it was announced that out trans actress MJ Rodriguez and out...

MJ Rodriguez Makes History As First Out Trans Woman Emmy Nominee

July 26, 2021

July 26, 2021

Actress Michaela Jaé, formerly known as  MJ Rodriguez, became the first out trans woman performer to be nominated in a...

PReP, The HiV Prevention Pill, Free

July 26, 2021

July 26, 2021

Insurers have been advised that they shouldn’t be charging for Truvada and Descovy as HIV prevention and that associated clinic...

WeHo Heat Alert For Pets

July 26, 2021

July 26, 2021

The City of West Hollywood reminds human caregivers of canine companions and feline friends that high-heat days can be extremely...

Disneyland Drops ‘Boys and Girls’ Reference

July 19, 2021

July 19, 2021

Disneyland will be changing the introduction to its nightly fireworks show from “Good evening, ladies and gentlemen, boys and girls,...

Trans Incident At Wi Spa May Have Been Staged

July 19, 2021

July 19, 2021

On June 24th an Instagram user “cubaangel” posted a video of herself angrily confronting a staff member at the Wi...

Podcast Host Mat George Killed In Hit-And-Run

July 19, 2021

July 19, 2021

Mathew George, gay co-host of the podcast “She Rates Dogs”, has died at the age of 26 after a hit-and-run...

Los Angeles LGBT Center Vaccinates Trans and Non-Binary Community Members

July 14, 2021

July 14, 2021

The Los Angeles LGBT Center has made it its mission to vaccinate the  trans and non-binary  community in a safe...

Gaywatch: Back To The Beach

July 14, 2021

July 14, 2021

On Saturday July 10th Venice Pride hosted Gaywatch: Back To The Beach, a queer dance party at the only gay-owned...

City of West Hollywood Launches ‘Dockless Mobility’ Pilot Program

July 14, 2021

July 14, 2021

City of West Hollywood Launches ‘Dockless Mobility’ Pilot Program with E-Scooters and E-Bikes from Bird, Lime, and Wheels. Starting July...