July 5, 2020 The Newspaper Serving LGBT Los Angeles

COLUMN: It Takes More than a Rainbow

Though the LGBTQ+ community is making progress in human rights across the country, 47 percent of LGBTQ respondents in a new Glassdoor survey said that being “out” in the workplace could hurt their career; and perhaps for this reason, 43 percent say they are not fully out at work.

During Pride month, we begin to see corporations of all kinds are flocking to social media to post rainbow-branded merchandise and boast their support of the community, the question becomes: is this support authentic? Or is this just another branding moment?

We see big corporations like Youtube and Disney rainbow-fying their marketing strategies in support of the LGBTQ+ community during the month of June, yet they are under fire for a lack of authentic support of equal opportunity.

 Simply put, the way many corporations are treating Pride is all wrong. 

Instead, organizations should be harnessing this time to celebrate and support meaningful dialogues, and incorporate messages of care and belonging into everyday interactions.

The Pride LA spoke with Lauren Franklin, the Head of Inclusion at Limeade, about Pride Marketing. Check it out:

Lauren Franklin

Specific examples of orgs that are celebrating Pride right:

 Organizations that are “getting pride right” are those that don’t think about pride as one month, but rather invest in LGBTQ+ rights throughout the entire year in meaningful ways. These are the companies devoting budget to Employee Resource Groups (ERGs) that create a sense of belonging for LGBTQ+ employees, take a stand publicly to support the LGBTQ+ rights movement, and that make the stories of the LGBTQ+ community a part of their brand. We love the recent Gilette commercial about the father teaching his transgender son how to shave. We also love howT-Mobile is creating multiple ways for their customers to donate to LGBTQ rights organizations and share stories of LGBTQ+ experiences and allyship.

Inauthentic practices organizations should avoid:

 While we commend the organizations demonstrating support of pride in their products, it can feel inauthentic if selling rainbow colored items is the only form of support. It’s great to see the “rainbow-ified” logos flooding LinkedIn, but if LGBTQ+ employees don’t feel safe, included and like they belong at those organizations those can feel incredibly inauthentic. We encourage companies to invest budget in creating processes, policies and cultures that foster belonging for all versus rainbow marketing campaigns and multi-colored versions of their products.

Best practices for celebrating Pride month in a thoughtful way:

 We encourage employers to be more active, externally and internally, in their support of LGBTQ rights throughout the year versus in June alone. So during June, absolutely encourage your employees to march in parades and organize volunteer activities for pride month. Then when the celebrations end after June, continue to support LGBTQ+ rights in ways such as taking a stand on local laws or challenging other organizations to ensure their benefits are inclusive of all individual and family needs. Within your company, focus on standardizing gender roles, getting rid of imagery and language that relays heterosexuality as the norm and educating your employees on LGBTQ issues in this country.

Lauren Franklin, is the Head of Inclusion at Limeade, an employee experience platform.

Related Posts

North Hollywood Gay Latino Bar ‘Cobra’ Closed for Business

June 12, 2020

June 12, 2020

Instead adopts virtual entertainment method By Toi Creel The effect of COVID -19 has not only taken a toll on...

Requiring CA to Collect Data on COVID-19’s Health Impacts on the LGTBQ Community?

May 15, 2020

May 15, 2020

Currently, California collects data on COVID-19’s impacts on different races/ethnicities; SB 932 would expand this data collection to include the...

GLAAD to Host COVID-19 Event Featuring Pete Buttigieg and More

April 22, 2020

April 22, 2020

LAAD, the world’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ) media advocacy organization, announced that Billy Porter, Pete &...

Lawmakers Ask State and Counties to Collect Data on LGBTQ Community and COVID-19

April 14, 2020

April 14, 2020

Senator Scott Wiener (D-San Francisco) and Assemblymember Todd Gloria, Chair and Vice-Chair of the California Legislative LGBTQ Caucus respectively, sent...

Long Beach Pride Postponed

March 17, 2020

March 17, 2020

Event to be rescheduled for later in the year By James Mills Amid coronavirus concerns, both LA Pride and Long...

LA Pride Postponed due to Coronavirus

March 13, 2020

March 13, 2020

Organizers assessing situation By James Mills Amid coronavirus concerns, LA Pride officials announced Thursday, March 12 that it was postponing...

MIKA, Lil Nas X and More at GLAAD Awards

March 6, 2020

March 6, 2020

GLAAD, the world’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ) media advocacy organization, today announced that recording artist and...

“Pose” Actress and Transgender Rights Advocate Angelica Ross Among the Honorees Truth Awards

March 3, 2020

March 3, 2020

The Annual Awards Show to Honor and Recognize LGBTQ + African Americans and Their Allies By Staff Writer Better Brothers...

Los Angeles Premiere of Latinx LGBTQ Film at Outfest Fusion

February 26, 2020

February 26, 2020

“Acuitzeramo” screening March 9 By Staff Writer Outfest Fusion presents the Los Angeles premiere of Cabaldana Alchemy’s short film “Acuitzeramo”...

Douglas: What to Expect When You’re Not Expecting

February 26, 2020

February 26, 2020

By Chole Marie Rivera The theater is dark and light casts a purple glow on the outline of a cartoon...

New Pride Festival for Los Angeles Area

February 21, 2020

February 21, 2020

By Staff Writer A new Pride festival is coming to the Los Angeles area this May. This year, for the...

Q&A: Being Openly Gay at LA Opera

February 3, 2020

February 3, 2020

The scene: Eurydice always imagined that her wedding day would be a day she’d never forget. But after a tragic...

USC One Archives to Host Screening of Film on Black Trans Woman to Honor Black History Month

February 1, 2020

February 1, 2020

Meet Mary Jones, a black transgender woman born in New York in 1803. Described as a “man-monster” in the press. ...

Trans Flag Emoji Unveiled for More Cyber-Inclusion

January 31, 2020

January 31, 2020

Transgender texters, rejoice! For there is finally an emoji there for you!  Unicode Consortium, the company that sets industry standard...

HRC to Honor Dan Levy, Janelle Monáe at Award Ceremony in DTLA

January 27, 2020

January 27, 2020

Award Season is upon us, and the LGBTQ+ Community is not immune. HRC announced today that actor Dan Levy will...