September 24, 2021 The Newspaper Serving LGBT Los Angeles

Skittles Gives Up Rainbow For Pride

As Pride season approaches, Skittles has announced that it will be giving up it’s rainbow again because “only one rainbow matters”.

The limited edition Skittles packs, which were sold in the US for the first time last year, have all-grey packaging and candy and are set to return mid-May.

Although the sweets will be without their rainbow colors, they will still feature the original flavors of strawberry, orange, grape, green apple and lemon.

Skittles, owned by Mars Wrigley, will donate up $1 per pack purchased during Pride month (June) to LGBT+ rights organization GLAAD, up to $100,000.

Sarah Long, chief marketing officer for Mars Wrigley North America, said in a statement: “Skittles is passionate about advocating for the LGBT+ community, which is why we have chosen to bring back Skittles Pride Packs as a symbol of our cemented efforts and support for the community.

“Through the return of Skittles Pride packs, we emphasize our commitment to not only being a great place to work, where all associates can feel seen and accepted, but also our commitment to people in our communities by continuing to shape a world that is connected, caring and celebratory.

“We are thrilled to continue our partnership with GLAAD to support the important work they do year-round.”

Related Posts

Britney Spears Announces Engagement

September 15, 2021

September 15, 2021

Britney Spears and boyfriend Sam Asghari have announced their engagement.  Asghari’s talent manager Brandon Cohen of BAC Talent confirmed in...

MS-13’s Stronghold On MacArthur Park And Transphobia

September 15, 2021

September 15, 2021

MS-13, a vicious street gang, continues its stronghold on MacArthur Park making it unsafe for many who visit but specifically...

Jonathan Van Ness Offers His Services As A Life Coach

September 15, 2021

September 15, 2021

Queer Eye star Jonathan Van Ness who identifies as non-binary has teamed up with Skillshare to host a virtual class...

QFilms Long Beach Returns

September 15, 2021

September 15, 2021

QFilms Long Beach, Long Beach’s oldest film festival, returns September 30 – October 3 to celebrate the diversity of LGBTQ...

California State To Outlaw “Stealthing”

September 15, 2021

September 15, 2021

California could soon become the first state to outlaw “stealthing”, the vile practice of removing a condom during sex without...

Teacher Removed After Having Class Pledge Allegiance To The Pride Flag

September 15, 2021

September 15, 2021

Kristin Pitzen, a teacher at Back Bay High School in Costa Mesa, who posted a video to social media of...

Lady Gaga Announces New Album Dropping In October

August 15, 2021

August 15, 2021

Oscar and Grammy winner Lady Gaga has announced that she will be dropping a new album set to be released...

Los Angeles LGBT Center Trying To End Blood Donation Discrimination

August 15, 2021

August 15, 2021

The Los Angeles LGBT Center is doing its part to end blood donation discrimation against gay and bisexual men.  According...

GLAAD Launches Social Media Safety Program

August 15, 2021

August 15, 2021

GLAAD has launched a social media safety program with tech and media expert Jenni Olson as Program Director. GLAAD, the...

Matt Damon Admits To Using Anti-Gay Slur But Then Backtracks

August 15, 2021

August 15, 2021

Actor Matt Damon has gotten himself into hot water with fans part of the LGBTQ community after admitting that he...

“Pose” Actor Jason Rodriguez Forms New Talent Agency

August 15, 2021

August 15, 2021

Jason Rodriguez, the unequivocal new face of voguing and “Pose” superstar, has formed a new talent agency called Arraygency.  Rodriguez...

AltaMed Health Services to Host “Inclusion Beyond Pride: A Queer Art Show”

August 5, 2021

August 5, 2021

AltaMed Health Services, will host “Inclusion Beyond Pride: A Queer Art Show” on Friday, Aug. 6, 6-10 p.m. in Los...

Full Frontal Disco Returns To Akbar

August 5, 2021

August 5, 2021

Full Frontal Disco will return to the Silver Lake neighborhood gay bar Akbar. Resuming Saturday August 7th and continuing every...

“Demon Twink” Takes Social Media By Storm

August 5, 2021

August 5, 2021

A gay man wreaked havoc on a Britney Spears boat party in Brooklyn, New York and then was called out...

Inclusive Pregnant Man Emoji May Be Coming To Software Updates

July 26, 2021

July 26, 2021

More inclusive emojis may be coming to future software updates, including one of a pregnant man. A “pregnant man” and...