The City of West Hollywood encourages everyone to wear jeans on Denim Day, Wednesday, April 28, 2021, which is an internationally recognized day to raise awareness about rape and sexual assault.
Each April, the City of West Hollywood joins communities around the world to recognize National Sexual Assault Awareness and Prevention Month. Denim Day was founded by the nonprofit organization Peace Over Violence following a 1999 court ruling in Italy in which a rape conviction case was overturned with the argument that, because the victim had been wearing tight jeans at the time of the assault, she must have been expressing consent.
The City’s Denim Day recognition is organized each year by the City’s Public Safety Department in the spirit of uniting against sexual assault, to break the silence about sexual violence, and to stand up in support of survivors. City staff members and Los Angeles County Sheriff’s Department West Hollywood Division deputies are also expected to participate in wearing denim on Denim Day.
Additionally, in recognition of National Sexual Assault Awareness and Prevention Month, West Hollywood City Hall and the lanterns above Santa Monica Boulevard between N. Robertson Boulevard and Hancock Avenue in the City of West Hollywood are glowing in the color teal through Friday, April 30, 2021. The City will also participate in the worldwide social media effort marking events taking place across the globe as it continues to promote its ongoing sexual assault awareness campaign, Only Yes Means Yes, to encourage people in the community to be more aware of sexual assault and to promote a message of consent.
Amplify the Sexual Assault Awareness and Prevention Month message by using the hashtags #DenimDay, #OnlyYes and #Consent.