As Pride season approaches, Skittles has announced that it will be giving up it’s rainbow again because “only one rainbow matters”.
The limited edition Skittles packs, which were sold in the US for the first time last year, have all-grey packaging and candy and are set to return mid-May.
Although the sweets will be without their rainbow colors, they will still feature the original flavors of strawberry, orange, grape, green apple and lemon.
Skittles, owned by Mars Wrigley, will donate up $1 per pack purchased during Pride month (June) to LGBT+ rights organization GLAAD, up to $100,000.
Sarah Long, chief marketing officer for Mars Wrigley North America, said in a statement: “Skittles is passionate about advocating for the LGBT+ community, which is why we have chosen to bring back Skittles Pride Packs as a symbol of our cemented efforts and support for the community.
“Through the return of Skittles Pride packs, we emphasize our commitment to not only being a great place to work, where all associates can feel seen and accepted, but also our commitment to people in our communities by continuing to shape a world that is connected, caring and celebratory.
“We are thrilled to continue our partnership with GLAAD to support the important work they do year-round.”
