June 17, 2024 The Newspaper Serving LGBT Los Angeles

The New “Saw” Film’s Marketing Includes Bloody Good LGBT Activism

The marketing for the newest film in the “Saw” horror movie franchise, “Jigsaw,” has become an unexpected conduit for LGBT activism.

The film’s new blood drive-focused ad campaign, entitled “All Types Welcome,” aims to protest the rule the Food and Drug Administration instituted in 2015 that requires gay and bisexual men to be sexually abstinent for at least a year before giving blood, citing a risk of HIV infection as a factor. The “Jigsaw” campaign enlisted LGBT-identifying social media stars dressed in eerie nurse costumes, such as transgender nightlife legend Amanda Lepore and gay model Shaun Ross, to make its mark.

Holding blood drives as promotion for the “Saw” films has been common territory for Lionsgate, the film’s production studio, for over a decade. Tim Palen, Lionsgate’s chief brand officer, began setting up blood drives as promotion for “Saw,” the first film in the series, in 2004. The New York Times reports that by 2009, the blood drive promotions had amassed such a wealth of blood donations, at least 120,000 pints, that the American Red Cross awarded Palen with an award.

“It’s exclusion, it’s ridiculous, and it’s discriminatory,” Amanda Lepore stated to the New York Times, concerning the FDA regulation for gay and bisexual men.

Similarly, Mark Burg, a producer for the Saw franchise, told The Times, “We want this policy changed.”

Though the new celibacy rule was instated only a couple of years ago, there have been restrictions on gay and bisexual men donating blood since 1983. Lyndsay Meyer, a spokesperson for the FDA, stated to the Times that though the revised rule is not ideal, the FDA feels it represents progress:

“‘While acknowledging at the time that the change to a 12-month deferral was less than hoped for by some, the F.D.A. considered this to be a first step,’ Ms. Meyer said, adding that studies are underway to ‘help inform further changes to policy.’”

A spokesperson for the Red Cross, Jodi D. Sheedy, echoed a similar message of hopeful inclusivity to the Times:

“‘The Red Cross believes all potential blood donors should be treated with fairness, equality, and respect…Accurate donor histories and medically supported donor deferral criteria are critical’ [to blood supply safety.]”

The “Jigsaw” “All Types Welcome” blood drive campaign will have locations all across the US in October beginning with New York City on October 5th. A full list of dates, locations and more can be found at www.jigsawblooddrive.com.

Related Posts

Film Review: Longlegs

June 16, 2024

June 16, 2024

LONGLEGS is pure poetic eldritch terror. From the very beginning, director Osgood Perkins uses the actors’ performances, cinematography, and even...

Shock-A-Go-Go Film Festival Returns to Lumiere Cinema in Beverly Hills

May 17, 2024

May 17, 2024

A Weekend of Horror, and Cult Classics With Exclusive Q&A Sessions The Shock-A-Go-Go Film Festival is set to return to...

Slamdance Film Festival Makes Bold Move to Los Angeles in 2025

May 9, 2024

May 9, 2024

Leading Independent Film Festival Leaves Park City, Utah Slamdance, known for its artist-led ethos of “by filmmakers for filmmakers,” has...

UC Faculty Members Across the State Demand Action Following Campus Violence

May 9, 2024

May 9, 2024

Faculty and Staff Sign Letter Demanding Justice Following Brutal Attacks at UCLA By Dolores Quintana 1000 members of the University...

‘Commitment To Life’ Documentary Exploring HIV Fight In Los Angeles

December 7, 2021

December 7, 2021

Production has begun on “Commitment to Life” a new documentary that explores the fight against HIV/AIDS in Los Angeles.  Directed...

New Documentary Pays Tribute to Transgender ‘AIDS diva’ Connie Norman

October 26, 2021

October 26, 2021

A new documentary titled “AIDS Diva: The Legend of Connie Norman,” will pay tribute to the transgender leader in AIDS...

Sex and the City Star Willie Garson Dead At 57

September 28, 2021

September 28, 2021

Acclaimed actor and Los Angeles resident Willie Garson passed away on September 21 after a short battle with pancreatic cancer,...

Elvira Shocks Fans By Coming Out Of The Closet

September 28, 2021

September 28, 2021

Just in time for Halloween, the spook queen herself, Cassandra Peterson, a.k.a. Elvira, has come out of the closet.  In...

QFilms Long Beach Returns

September 15, 2021

September 15, 2021

QFilms Long Beach, Long Beach’s oldest film festival, returns September 30 – October 3 to celebrate the diversity of LGBTQ...

WeHo Poet Laureate Reviews LGBTQ Documentray “Senior Prom”

June 24, 2021

June 24, 2021

West Hollywood poet Laureate, RENT Poet founder and author of “The Poetry of Strangers: What I Learned Traveling America with...

Buzzfeed’s Docuseries “The Andrea Mares Project”

June 11, 2021

June 11, 2021

BuzzFeed’s As/Is presents “The Andrea Mares Project,” a docuseries that shadows Andrea Mares, a trans-feminine Latinx, as she embarks on...

LGBTQ Center Long Beach Screening “The Wizard Of Oz”

June 6, 2021

June 6, 2021

Celebrate LGBTQ Pride with an interactive screening of The Wizard of Oz, a fundraiser for the LGBTQ Center Long Beach. ...

LA Pride Announces LGBTQ Cinespia Event At Hollywood Forever Cemetery

May 23, 2021

May 23, 2021

In honor of 2021’s “Thrive With Pride” theme LA Pride has announced a special night at the Hollywood Forever Cemetery. ...

WeHo Celebrates Asian American History Month

May 9, 2021

May 9, 2021

With Covid hate crimes on the rise against Asian Americans on the rise WeHo Reads 2021 season is Creating Hollywood...

Disarm Hate Documentary Presented By onePULSE Foundation

April 23, 2021

April 23, 2021

The onePULSE Foundation announced its free virtual film screening of the director’s cut of the documentary, Disarm Hate, which takes...