Human Rights Campaign’s Corporate Equalirt Index takes the ethical guesswork out of Black Friday.
As quickly as Thanksgiving comes and leaves us stuffed and merry, the madness of Black Friday descends upon us. There’s nothing quite as American as the gluttony of Black Friday. With the objective being getting as many deals, deals, deals as possible, it can be easy to forget to consider where one’s dollar is going. Who’s corporate pockets are we fattening?
Every year, Human Rights Campaign releases a Buyers Guide index to hundreds of Fortune 500 companies. The guide assesses whether the companies are committed to LGBTQ-inclusive workplace practices and policies.
“Our annual Buying for Workplace Equality guide provides quick, user-friendly help in selecting everything from groceries to cars, allowing fair-minded consumers to use their wallets to resist attacks on the LGBTQ community by supporting brands committed to fully inclusive workplaces,” said Deena Fidas, Director of HRC Foundation’s Workplace Equality Program. “ Every year we hear from members of the LGBTQ community and many other consumers who want to choose brands that align with their priorities of workplace fairness. Using the Buying for Workplace Equality guide this holiday season helps ensure that their dollars go to businesses that support equality.”
The Buying for Workplace Equality guide sorts businesses by sectors, assigning them a score ranging from zero to 100 based on LGBTQ workplace equality, as measured by HRC’s annual Corporate Equality Index and HRC-researched data.
Here’s a look at the top and bottom ranking companies in each of the 19 categories, with 100 being the highest score and 0 being the lowest. For more information and the full catalogue, visit www.hrc.org/apps/buyersguide.
Apparel & Accessories
Tiffany & Co. – 100
J.C. Penney – 100
Target – 100
The Trump Organization – 0
Skechers – 0
Chico’s – 0
Automotive
CarMax – 100
Subaru – 100
Tesla – 100
Harley-Davidson – 10
Genuine Parts Company – 0
Sonic Automotive – 0
Banking
American Express – 100
State Farm – 100
Morningstar – 100
Harley-Davidson – 10
CNO Financial – 0
The Trump Organization – 0
Entertainment
Comcast NBCUniversal – 100
Netflix – 100
Walt Disney Co. – 100
DISH Network – 0
The Trump Organization – 0
Twenty-First Century Fox – 0
Food & Beverages
Hershey – 100
MillerCoors – 100
Starbucks – 100
Chick-fil-a – 0
In-N-Out – 0
Krispy Kreme – 0
Fun & Games
Hasbro – 100
Mattel – 100
Microsoft – 100
Walt Disney Co. – 100
Sony Interactive Entertainment – 80
Zynga – 20
Health and Beauty
Avon – 100
Johnson & Johnson – 100
Procter & Gamble – 100
Tupperware – 10
Giorgio Armani – 0
Mary Kay – 0
Home & Garden
Home Depot – 100
IKEA – 100
Macy’s – 100
La-A-Boy – 0
Masco – 0
Michaels – 0
Household Products
Clorox – 100
Colgate-Palmolive – 100
Kroger – 95
Sysco – 90
RB – 50
Koch Industries – 0
Insurance & Healthcare
Allstate – 100
Quest Diagnostics – 100
MetLife – 100
Auto-Owners Insurance – 0
CNO Financial – 0
Mutual of America Life Insurance – 0
Kids
Bayer – 100
Kimberly-Clark – 100
Pearson – 100
Williams-Sonoma – 90
Scholastic – 80
SUPERVALU – 75
Newsstand
Gannett – 100
Google – 100
Time Warner – 100
Graham Holdings – 25
Reader’s digest – 10
Twenty-First Century Fox – 0
Oil & Gas
Chevron – 100
Wawa – 100
Shell Oil – 100
Phillips 66 – 85
Spectra Energy – 85
Hess – 65
Pet Care
Boehringer Ingelheim – 100
Nestle Purina – 100
PetSmart – 100
Kroger – 95
Mars – 90
Giant Eagle – 85
Restaurants
Darden Restaurants – 100
McDonalds – 100
Burger King – 95
The Palm – 55
The Cheesecake Factory – 20
Jack in the Box – 0
Retailers
Best Buy – 100
Gamestop – 100
Walgreens – 100
Foot Locker – 10
Pier 1 – 0
Bass Pro – 0
Shipping
FedEx – 100
UPS – 100
Genuine Parts Company – 0
Note, this category had only three entries total
Technology
Adobe – 100
HP Inc. – 100
Lyft – 100
Eventbrite – 85
Hortonworks – 65
Yahoo! – 0
Travel & Leisure
Airbnb – 100
Carnival – 100
Uber – 100
Spirit Airlines – 20
Las Vegas Sands – 10
Accor – 0
