Long Beach LGBTQ+ Novelty Shop “Hot Stuff” Up in Flames Friday Night

All Photos: Hot Stuff Facebook.

After 45 Long Beach firefighters battled a blazing fire almost an hour and a half, local LGBTQ+ novelty shop Hot Stuff was left blackened and severely damaged.

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Hot Stuff’s Facebook page on Saturday morning read, Hello fans. Sad news for this Friday morning. In the early morning a fire started in the shop and much is destroyed or smoked out. We will be closed until further notice. Lots to clean up..Sorry for the inconvenience. Thank you for your support.  We will keep you updated…”

The flames started around 3:54 a.m., sending dozens of firefighters rushing to the blaze. They had to force their way into the shop to get at the flames, according to Long Beach Fire Capt. Jack Crabtree.

The firefighters we able to prevent the fire from spreading to the next-door businesses, although some smoke damage was reported.

Hot Stuff has been in business in this Broadway strip mall for decades.

It’s a long weekend,” the Facebook page read. “Sorry that we cannot be open to serve you.. We are grieving our 38 years of legacy in our wonderful neighborhood & LGBTQ Community. 💔 our retro ambience may be gone but our history, legacy and memories will live on @ Hot Stuff Long Beach”