July 22, 2024 The Newspaper Serving LGBT Los Angeles

WeHo Launches “Masks Are…” PSA

The City of West Hollywood has had a mandatory face-covering requirement in effect since late May 2020 and has been promoting a Cover That Face, Maintain Your Space message with its campaign of the same name, featuring graphics with brightly colored green, blue, and violet backgrounds and a diverse collection of illustrated characters embracing safe, responsible behaviors. Street banners and signs remain on display on lamp poles and public medians throughout the City of West Hollywood along commercial corridors.

Despite awareness-raising, regulations, and enforcement efforts, as the State of California and the Los Angeles County Department of Public Health progressively provide additional opportunities for limited re-openings in certain sectors with protocols for safety and sanitation, more people are out in public and some community members remain resistant to public health recommendations for wearing masks to protect others.

To reach “The Invincibles,” a population of 18- to 29-year-olds, the City is launching a social media-based video series of 15-second videos called “Masks Are … ” with each video carrying the blunt message: “Wear a F*****g Mask!” The series is being launched with four short PSA videos on the City’s WeHoTV YouTube Channel. 

Additional videos will be uploaded and promoted as they are produced. The video series is intentionally edgy in nature and each video is optimized to capture the attention of its target audience and promote social media sharing.

While substantial progress has been made in reducing the transmission of the Corona-virus in Los Angeles County, local health officials remain concerned about the potential for a rise in positive infections and hospitalizations in the months ahead. Officials at the Los Angeles County Department of Public Health are concerned that people, such as those aged 18-29 who are not exhibiting symptoms, may unknowingly infect others including parents, grandparents, and friends and family who have underlying health conditions and who are at greater risk for serious illness and death.

The City of West Hollywood is making every effort to respond to community needs during the Corona-virus public health emergency. Maintaining the health and safety of community members in West Hollywood is one of the City’s top priorities.

Related Posts

(Video) School of Rock Offering Summer Camps for Future Rockstars

July 22, 2024

July 22, 2024

Various Camps Are Offered for Beginners and Experienced Musicians Alike @yovenicenews Camps are offered for musicians of various skill levels...

Queen Priyanka Announces Debut Album ‘Devastatia’ and North American Tour

July 21, 2024

July 21, 2024

An Interview with the Drag Icon and Multi-Disciplinary Performer Drag icon and multi-disciplinary performer Queen Priyanka has announced the release...

Suspect Killed by Los Angeles County Sheriffs in Shooting in West Hollywood

July 21, 2024

July 21, 2024

Incident on N. Gardner St. Under Investigation by Sheriff’s Homicide Detectives Los Angeles County Sheriff’s Homicide detectives are investigating a...

Ryan Garcia Charged with Allegedly Vandalizing the Waldorf Astoria Beverly Hills

July 21, 2024

July 21, 2024

DA Gascón Announces Charges for the Incident on June 8 Boxer Ryan Garcia has been charged with allegedly vandalizing the...

President Biden and Local Politicians Endorse Brentwood Resident VP Kamala Harris for President

July 21, 2024

July 21, 2024

Vice President Kamala Harris Gains Support as Democratic Nominee In a surprise announcement on Sunday afternoon, President Joe Biden announced,...

Dive into Artistic Swimming Classes at West Hollywood Aquatic Center

July 19, 2024

July 19, 2024

Learn Basic Techniques and Fun Routines, No Experience Required Dive into the basics of artistic swimming and master a fun...

Cinespia Announces Additional Special Screenings at Hollywood Forever Cemetery

July 19, 2024

July 19, 2024

Featuring Tributes to Paul Reubens and Shelly Duvall and Annual Screenings Cinespia, the popular cinematic experience presented by Amazon MGM...

Felony Battery Suspect Arrested in South Brentwood Sexual Assault on July 16

July 18, 2024

July 18, 2024

26-Year-Old Taken Into Custody After Assault on Gretna Green Way Detectives from the Los Angeles Police Department’s West Los Angeles...

West Hollywood Opens Nomination Period for City Council Candidates

July 18, 2024

July 18, 2024

Potential Candidates Must File Nomination Papers by August 9  The nomination period for City Council candidates in West Hollywood begins...

(Video) Only One More Saturday Pop Up of Pa’s Biscuitisserie at Cardinale du Vin Left!

July 18, 2024

July 18, 2024

From 9 am to 2 pm, the best biscuits: their tribute to Red Lobster’s Cheddar Bay biscuits and the best...

(Video) Cold Brew Lou Celebrates Three Years at the Motor Avenue Farmers Market With New Coffee Drinks

July 17, 2024

July 17, 2024

Stay cool with Cold Brew Lou’s new creations, orange you curious? Check them out. @culvercitywlanews Cold Brew Lou Celebrates Three...

Danny Boy’s Famous Original’s New Location Now Open in Westwood Village

July 17, 2024

July 17, 2024

Acclaimed Chef Daniel Holzman Brings New York-Style Pizza to Westwood Daniel Holzman, celebrated chef and industry veteran, will open the...

Discover West Hollywood’s Culinary Gems During Dine LA’s Summer Event

July 17, 2024

July 17, 2024

Exclusive Prix Fixe Menus at Top Weho Restaurants From July 12-26 The City of West Hollywood is showcasing its diverse...

New Restaurant Alert: All Roads Pinseria + Enoteca to Open in Brentwood on July 26

July 17, 2024

July 17, 2024

Roman-Style Eatery Boasts Unique Pinsa and Italian Specialties, Italian Wines Exciting news for the Westside: All Roads Pinseria + Enoteca,...

West Hollywood to Host Community Meeting for WeHo 40 Strategic Plan

July 17, 2024

July 17, 2024

Event Invites Community Feedback, Has Performances and Exhibits The City of West Hollywood will hold a community meeting on Saturday,...