July 7, 2022 The Newspaper Serving LGBT Los Angeles

WeHo Launches “Masks Are…” PSA

The City of West Hollywood has had a mandatory face-covering requirement in effect since late May 2020 and has been promoting a Cover That Face, Maintain Your Space message with its campaign of the same name, featuring graphics with brightly colored green, blue, and violet backgrounds and a diverse collection of illustrated characters embracing safe, responsible behaviors. Street banners and signs remain on display on lamp poles and public medians throughout the City of West Hollywood along commercial corridors.

Despite awareness-raising, regulations, and enforcement efforts, as the State of California and the Los Angeles County Department of Public Health progressively provide additional opportunities for limited re-openings in certain sectors with protocols for safety and sanitation, more people are out in public and some community members remain resistant to public health recommendations for wearing masks to protect others.

To reach “The Invincibles,” a population of 18- to 29-year-olds, the City is launching a social media-based video series of 15-second videos called “Masks Are … ” with each video carrying the blunt message: “Wear a F*****g Mask!” The series is being launched with four short PSA videos on the City’s WeHoTV YouTube Channel. 

Additional videos will be uploaded and promoted as they are produced. The video series is intentionally edgy in nature and each video is optimized to capture the attention of its target audience and promote social media sharing.

While substantial progress has been made in reducing the transmission of the Corona-virus in Los Angeles County, local health officials remain concerned about the potential for a rise in positive infections and hospitalizations in the months ahead. Officials at the Los Angeles County Department of Public Health are concerned that people, such as those aged 18-29 who are not exhibiting symptoms, may unknowingly infect others including parents, grandparents, and friends and family who have underlying health conditions and who are at greater risk for serious illness and death.

The City of West Hollywood is making every effort to respond to community needs during the Corona-virus public health emergency. Maintaining the health and safety of community members in West Hollywood is one of the City’s top priorities.

Related Posts

Dyke Day LA Draws 1,500+ ‘Dykes of All Genders’

June 30, 2022

June 30, 2022

June 11 event draws NY Times coverage By Susan Payne More than 1,500 people descended on Sycamore Grove Park for...

Catalina Island’s Inaugural Pride Celebration Sees Youthful Turnout

June 30, 2022

June 30, 2022

June 18 event draws hundreds of locals and visitors to island By Susan Payne Avalon, a small town of nearly...

Pride Moment Comes Full Circle for LGBTQ+ Advocate

June 30, 2022

June 30, 2022

Boys & Girls Club holds second annual Gabriel Valley Pride March By Susan Payne The Boys & Girls Clubs of...

Santa Monica’s Building Bridges Art Exchange Presents: J.J. Martin’s “Role Models”

June 28, 2022

June 28, 2022

A traveling exhibit in partnership with Indianilla Cultural Center, Mexico City and Real de Catorce Cultural Center, Real de Catorce,...

Los Angeles Frenchie Reaches Record Age Milestone for Its Breed, Surpassing Recent Life Expectancy Report by Three Fold

June 23, 2022

June 23, 2022

Learn about Rocco the French bulldog  By Susan Payne Native to Brazil, Rocco the French bulldog has reached an age...

44 Years Later, MLB’s First Openly Gay Player Glenn Burke Now Celebrated by Dodgers

June 23, 2022

June 23, 2022

Glenn Burke celebrated at Dodgers Pride night By Susan Payne The Los Angeles Dodgers’ ninth annual LGBTQ+ Pride Night celebrated...

The Book Jewel Celebrates Pride Month as a Community

June 22, 2022

June 22, 2022

Westchester bookstore hosting series of events this month The Book Jewel in Westchester is hosting several events this month that...

A Staple Tamales Vendor’s Truck Was Stolen. Friends of the Vendor Are Asking for LGBTQ+ Support to Bring Back Her Only Source of Income

June 17, 2022

June 17, 2022

By Susan Payne For nearly 16 years, a 52-year-old single mother of two has been serving the Los Angeles LGBTQ+...

LGBT Center Welcomes Incoming CEO Joe Hollendoner

June 17, 2022

June 17, 2022

By Susan Payne In an in-person sustaining donor event last November, longtime Chief Executive Officer Lorri L. Jean for the...

Culver City Pride Ride and Rally Around the Corner

June 14, 2022

June 14, 2022

Sunday, June 26, 2022, 9 AM Pride Ride | 11 AM Rally Culver City’s second ever Pride celebration is set...

Police: Catholic High School Football Players Sexually Assault New Student

June 10, 2022

June 10, 2022

By Susan Payne Months of controversy over an alleged hazing scandal at a private high school in Santa Ana have...

Media Matters: Anti-Trans Violence Increases as TV News Coverage Drops 20%

June 10, 2022

June 10, 2022

By Susan Payne A report released by Media Matters’ LGBTQ Program found that national cable and corporate broadcast TV networks...

Oil Can Harry’s Named Historic-Cultural Monument

June 10, 2022

June 10, 2022

By Susan Payne For its historic and social significance to San Fernando Valley and the LGBTQ+ community, Oil Can Harry’s...

Music of Queen Preformed by the Gay Men’s Chorus of Los Angeles at Fairmont Century Plaza

June 7, 2022

June 7, 2022

Free event June 18th at 7p.m. To celebrate PRIDE the Fairmont Century Plaza located will host an incredible performance by...