Formerly known as the Long Beach Lesbian and Gay Pride, the new and improved Long Beach Pride – the organization in charge of producing the Pride Parade & Festival in Long Beach – is rolling out a new identity. Not only has its name been updated, but the 36-year-old 501(c)3 nonprofit revealed earlier this week its new logo, mission statement and website in preparation for a 2020 relaunch.
“The start of a decade is the perfect time to reflect on Long Beach Pride’s strong history and our commitment to inform and inspire a new generation of active members. Our name now reflects our mission of encouraging even more inclusion and embracing the LGBTQ+ community as a whole, and its allies, through the simple yet universal message of having pride in ourselves and each other,” Long Beach Pride President Denise Newman said. “As one of the first events kicking off the 2020 Pride season, we are excited to throw our biggest celebration ever while welcoming attendees from all over to our great city of Long Beach.”
The 37th Annual Long Beach Pride Festival & Parade is a three-day event, starting with a free Teen Pride celebration on May 15, with a DJ, dancing and performances in a safe, chaperoned youth-only environment. A two-day waterfront festival will span May 16 and 17, offering live music, community programming, and food and drinks from local eateries, with the annual parade happening May 17.
As part of its commitment to offering attendees an entertainment-filled weekend, Long Beach Pride is planning an enhanced festival experience in partnership with the event production company JJ|LA, which produces Los Angeles Pride and produced the two-day Pride Island music festival featuring headliner Madonna at the 2019 WorldPride NYC, among other nationally and internationally recognized events.
Additional details about the 37th Annual Long Beach Pride Festival & Parade, including headlining entertainment, will be made available in the coming weeks. Follow Long Beach Pride on Facebook and Twitter @LongBeachPride and on Instagram at @LBPride for the latest updates.