June 21, 2024 The Newspaper Serving LGBT Los Angeles

Data Shows LA Pride 2019 Brings Nearly $75 Million in Revenue to Greater L.A.

This year’s LA Pride festival generated almost $75 million in economic output for greater Los Angeles. 

On Tuesday, December 10, Christopher Street West, the nonprofit behind the annual LA Pride Festival and Parade, announced the economic impact this year’s festivities had on the surrounding area. The Parade and Festival generated $74.7 million in economic output and $42.2 million in direct expenditure in LA County. 

“LA Pride has been a voice for the LGBTQ+ community in the greater Los Angeles area for nearly 50 years, and we’re proud of the positive impact that the LA Pride Parade and Festival has on our local economy,” CSW board President Estevan Montemayor said. “With our partners from the Cities of West Hollywood and Los Angeles, JJ|LA and beyond, we look forward to providing diverse experiences for the community and bringing even more people into the County of Los Angeles for our 50th anniversary celebration next year.”  

CSW worked with Beacon Economics, an independent research and consulting firm, on the economic report. Based on expenditure data from organizer CSW and a survey of event attendees, exhibitors and producers, the report details how the three-day event directly impacted the City of West Hollywood, the City of Los Angeles and Los Angeles County. Beacon Economics considered spending by all participants at the 2019 event including attendees, CSW, exhibitors and producers.

Just over half of ticket buyers being from Los Angeles County, 31 percent were from outside Southern California and the remainder being from elsewhere in Southern California. Of the ticket buyers, nearly 40 percent had a bachelor’s degree or higher and over 40 percent ranged between the ages of 25-34. The City of Los Angeles was the most popular location for accommodations, accounting for 40 percent of accommodations, while West Hollywood accounted for 18 percent of accommodations. Additionally, CSW data showed that over 85 percent of the exhibitors and producers came from Los Angeles and fewer than 15 percent from outside the area. 

“Beyond being a world-famous celebration of the resilience of LA’s LGBTQ+ community, the economic and fiscal impacts that the LA Pride Parade and Festival have on both the city and county are undeniable,” said Adam J. Fowler, Director of Research at Beacon Economics. “The event’s ability to generate jobs, labor income, and tax revenue at the level it does is a testament to its success, as well as to the diversity of the local population.” 

Key findings show that the 2019 LA Pride Festival and Parade: 

  • Increased economic output in Los Angeles County by $74.7 million of which $27.7 million was concentrated in West Hollywood and $18.2 million in the City of Los Angeles 
  • Increased labor income for workers in Los Angeles County by $33.1 million, including $14.7 million in West Hollywood and $7.4 in the City of Los Angeles 
  • Supported the annual equivalent of 830 jobs in LA County, including 397 in West Hollywood and 191 in the City of Los Angeles 
  • Estimated $2.5 million in tax revenue generated in LA County, including $896,100 in West Hollywood and $332,800 in the City of Los Angeles 
Related Posts

LA County Issues Ocean Water Use Warning for Several Beaches on the First Day of Summer

June 21, 2024

June 21, 2024

Elevated Bacterial Levels Prompt Health Advisory for Popular Coastal Spots Sadly, on the first day of Summer, the Los Angeles...

Max’s House of Drag Viewing Party Celebrates Season 2 Premiere

June 20, 2024

June 20, 2024

Max Hosts Epic Drag Extravaganza for House of the Dragon Pride and passion converged at Max’s HOUSE OF DRAG viewing...

Celebrate Queer Cinema at the Egyptian Theater’s Hollywood Pride Series June 25-27

June 20, 2024

June 20, 2024

Experience Nearly a Century of LGBTQ+ Representation on the Silver Screen The Egyptian Theater is set to host “Hollywood Pride:...

California Supreme Court Blocks Tax Measure from November Ballot

June 20, 2024

June 20, 2024

Ruling Halts Effort to Overturn Measure ULA In a ruling issued on Thursday, the California Supreme Court blocked the Taxpayer...

(Video) Director Joshua John Miller and M.A. Fortin Q&A On Their New Film The Exorcism

June 20, 2024

June 20, 2024

It stars Russell Crowe, Sam Worthington, and David Hyde-Peirce. @centurycitywestwoodnews Director Joshua John Miller and M.A. Fortin Q&A On Their...

Westfield Century City Announces First Annual Foodie Week Starting Today

June 20, 2024

June 20, 2024

Deals and Prix-Fixe Menus Available From June 20th to June 27th Westfield Century City, a premier outdoor shopping destination in...

Los Angeles Public Health Warns of Surge in Mpox Cases Reported in Los Angeles County

June 19, 2024

June 19, 2024

Public Health Officials Urge Testing, Prevention, and Vaccination Amid Recent Spike The Los Angeles County Department of Public Health is...

Pedestrian Fatally Struck While Crossing the 405 Freeway in Brentwood

June 19, 2024

June 19, 2024

Victim Hit While Crossing Southbound Lanes; Investigation Underway A pedestrian was fatally struck by a vehicle on the I-405 southbound...

Colorado Springs Shooter Sentenced to 55 Life Terms for Hate Crimes at Club Q

June 19, 2024

June 19, 2024

Anderson Lee Aldrich Pleads Guilty, Receives Life Without Parole Anderson Lee Aldrich, the homophobe who killed five people and injured...

West Hollywood Library and City Hall to Close for Juneteenth Observance

June 19, 2024

June 19, 2024

Online Library Services Available; Parking Regulations Relaxed on June 19 The West Hollywood library and City Hall will be closed...

LAUSD Board Approves Cell Phone Ban for District Schools

June 18, 2024

June 18, 2024

Resolution Aims to Be Effective by January 2025 The LAUSD board voted 5-2 on Tuesday to pass a resolution authored...

Gunfire Incident at Westchester Park Leads to Arrest, Prompts Community Meeting

June 18, 2024

June 18, 2024

LAPD Pursues Suspect After Shots Fired, Councilmember Responds An LAPD spokesperson confirmed that a disturbing incident took place at Westchester...

Toddler Fatally Struck by Relative’s RV at Dockweiler State Beach

June 17, 2024

June 17, 2024

2-Year-Old Child Lancaster Identified as Victim in Tragic Accident A toddler died Saturday after being struck by a relative who...

West Hollywood to Host Juneteenth Event Featuring Historian Dylan C. Penningroth

June 17, 2024

June 17, 2024

There Will Be a Discussion on Black Civil Rights History, Q&A session, Book Signing In celebration of Juneteenth, the City...

Texas Man Sentenced to 33 Months for Threatening U.S. Rep. Maxine Waters

June 17, 2024

June 17, 2024

Gaherty Targeted the Congresswoman With Racist and Violent Threats  A Texas man was sentenced to 33 months in federal prison...