July 6, 2020 The Newspaper Serving LGBT Los Angeles

Data Shows LA Pride 2019 Brings Nearly $75 Million in Revenue to Greater L.A.

This year’s LA Pride festival generated almost $75 million in economic output for greater Los Angeles. 

On Tuesday, December 10, Christopher Street West, the nonprofit behind the annual LA Pride Festival and Parade, announced the economic impact this year’s festivities had on the surrounding area. The Parade and Festival generated $74.7 million in economic output and $42.2 million in direct expenditure in LA County. 

“LA Pride has been a voice for the LGBTQ+ community in the greater Los Angeles area for nearly 50 years, and we’re proud of the positive impact that the LA Pride Parade and Festival has on our local economy,” CSW board President Estevan Montemayor said. “With our partners from the Cities of West Hollywood and Los Angeles, JJ|LA and beyond, we look forward to providing diverse experiences for the community and bringing even more people into the County of Los Angeles for our 50th anniversary celebration next year.”  

CSW worked with Beacon Economics, an independent research and consulting firm, on the economic report. Based on expenditure data from organizer CSW and a survey of event attendees, exhibitors and producers, the report details how the three-day event directly impacted the City of West Hollywood, the City of Los Angeles and Los Angeles County. Beacon Economics considered spending by all participants at the 2019 event including attendees, CSW, exhibitors and producers.

Just over half of ticket buyers being from Los Angeles County, 31 percent were from outside Southern California and the remainder being from elsewhere in Southern California. Of the ticket buyers, nearly 40 percent had a bachelor’s degree or higher and over 40 percent ranged between the ages of 25-34. The City of Los Angeles was the most popular location for accommodations, accounting for 40 percent of accommodations, while West Hollywood accounted for 18 percent of accommodations. Additionally, CSW data showed that over 85 percent of the exhibitors and producers came from Los Angeles and fewer than 15 percent from outside the area. 

“Beyond being a world-famous celebration of the resilience of LA’s LGBTQ+ community, the economic and fiscal impacts that the LA Pride Parade and Festival have on both the city and county are undeniable,” said Adam J. Fowler, Director of Research at Beacon Economics. “The event’s ability to generate jobs, labor income, and tax revenue at the level it does is a testament to its success, as well as to the diversity of the local population.” 

Key findings show that the 2019 LA Pride Festival and Parade: 

  • Increased economic output in Los Angeles County by $74.7 million of which $27.7 million was concentrated in West Hollywood and $18.2 million in the City of Los Angeles 
  • Increased labor income for workers in Los Angeles County by $33.1 million, including $14.7 million in West Hollywood and $7.4 in the City of Los Angeles 
  • Supported the annual equivalent of 830 jobs in LA County, including 397 in West Hollywood and 191 in the City of Los Angeles 
  • Estimated $2.5 million in tax revenue generated in LA County, including $896,100 in West Hollywood and $332,800 in the City of Los Angeles 
Related Posts

Local Leaders Celebrate Supreme Court LGBT Discrimination Ban

June 16, 2020

June 16, 2020

Supreme Court votes 6-3 in case Bostock v. Clayon County, Georgia By Sam Catanzaro Los Angeles-area leaders are celebrating the...

City of West Hollywood’s ‘One City One Pride’ LGBTQ Arts Festival

June 12, 2020

June 12, 2020

Features a ‘virtual platform’ for arts and cultural events: May 22 through June 30 By Staff Writer Each year, the...

North Hollywood Gay Latino Bar ‘Cobra’ Closed for Business

June 12, 2020

June 12, 2020

Instead adopts virtual entertainment method By Toi Creel The effect of COVID -19 has not only taken a toll on...

LA Pride Pulls out of Black Lives Matter March Facing Backlash

June 10, 2020

June 10, 2020

LA Pride organizers face backlash after seeking police permit By Sam Catanzaro L.A. Pride will not be involved in an...

Requiring CA to Collect Data on COVID-19’s Health Impacts on the LGTBQ Community?

May 15, 2020

May 15, 2020

Currently, California collects data on COVID-19’s impacts on different races/ethnicities; SB 932 would expand this data collection to include the...

How COVID-19 Impacts Black LGBTQ+ People

May 15, 2020

May 15, 2020

Amidst horrifying racial disparities, “COVID While Black and Queer” is a new data initiative that will shine a light on...

PBS Celebrates Pride Month with PRIDELAND

May 15, 2020

May 15, 2020

Short-Form Digital Series and New One-Hour Special with Host and Actor Dyllón Burnside, Exploring LGBTQ+ Identity in the U.S. South...

Covid-19 & HIV: Who Are You Choosing To Be?

May 15, 2020

May 15, 2020

By Staff Writer A free zoom seminar this Friday, May 15, 2020 from 12:00-2:00pm. This weeks event covers Covid-19, HIV:...

CA Attorney General Urges FDA to Eliminate Bias Against Gay and Bisexual Men for Blood Donations

April 24, 2020

April 24, 2020

California Attorney General Xavier Becerra led a multistate coalition in submitting comments to the U.S. Department of Health and Human...

Over 1,000 COVID-19 Cases Confirmed as WEHO’s Rate Continues to Rise

April 23, 2020

April 23, 2020

The Los Angeles County Department of Public Health (Public Health) has confirmed over 1,000 new cases of the novel coronavirus...

GLAAD to Host COVID-19 Event Featuring Pete Buttigieg and More

April 22, 2020

April 22, 2020

LAAD, the world’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ) media advocacy organization, announced that Billy Porter, Pete &...

Over 500 Medical Professionals Sign Letter The FDA To Eliminate Ban On Gay And Bisexual Men Donating Blood

April 16, 2020

April 16, 2020

GLAAD, the world’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ) media advocacy organization, today released an open letter penned by over...

Lawmakers Ask State and Counties to Collect Data on LGBTQ Community and COVID-19

April 14, 2020

April 14, 2020

Senator Scott Wiener (D-San Francisco) and Assemblymember Todd Gloria, Chair and Vice-Chair of the California Legislative LGBTQ Caucus respectively, sent...

WeHo’s High COVID-19 Rate

April 1, 2020

April 1, 2020

City of West Hollywood has highest rate of COVID-19 in LA Countywide, LGBTQ population at risk By Sam Catanzaro As...

Elderly LGBT people in California at high risk for COVID-19 illness

April 1, 2020

April 1, 2020

By Staff Writer 162,000 LGB and 9,000 transgender elderly people in California at high risk for COVID-19 illness, according to...