With so many LGBTQ businesses closing due to financial strain from the COVID-19 pandemic, TOA Waters opened this fall, offering a unique line of premium bubble baths for the rugged individual. The company will operate virtually, providing nourishing, “brawny scented” bubble baths.
TOA Waters provides health and beauty products tailored for the tough, rugged, and hard-working individual that isn’t afraid to relax and rejuvenate the body.
The path to opening was not met without obstacles for founder Javier Folgar. Suppliers were short in stock, banks were hesitant to offer start-ups lines of credit, and there were massive delays in shipping including having to balance his “day job”.
With over a decade of experience, Folgar currently serves as the Director of Communications for Bat Conservation International, an organization dedicated to ending bat extinctions worldwide. He received a B.S. in Marketing from Rutgers University and earned an MBA from Montclair State University.
TOA Waters, named after the mightiest river in Cuba to honor his heritage, began accepting orders this Fall, just in time for the holiday season. Their uniquely scented bubble bath products are enriched with whole milk, botanical extracts, b-vitamins, and much more.
Speaking on how important this accomplishment was for him, Folgar stated, “Coming from a family of immigrants, I always wanted to achieve the American dream of owning my own business and I was not going to let anything get in my way, including a pandemic.” He continued, “I had this idea of offering premium bubble bath products, with a focus on rugged scents. So many companies out there only focused on products that smell like a bouquet of flowers. I wanted to offer something different. Something unique that people would love”.
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