July 26, 2025 The Newspaper Serving LGBT Los Angeles

Los Angeles CEO Jeffrey Previte Caught Beating Dog

Jeffrey Previte, the CEO of EBI Consulting an environmental consulting firm in Los Angeles, was captured on camera at the Seychelle Condominiums building in Santa Monica, aggressively beating his four month old dog, Bici.

Security footage outside of Previte’s apartment, which can be found online, captured the heinous act after Previte found something on the ground near Bici and then angrily seized the animal by the right side of its head with his left fist. He yanks the dog off the ground, fist clenched around its skin, before slapping the dog while shaking it around.

Opening a door, he then yanks the animal some more as the door closes behind him. A minute later, Previte emerges from behind the door carrying Bici with his right hand clenched around the dog’s throat. Repositioning his hand to carry the dog by its collar, he then slaps the dog again before briefly setting it down and carrying it off-camera.

“There’s nothing illegal about what I did,” Previte claimed after his building’s concierge called him at 9 p.m. on August 22 and allegedly tried to escort money from Previte in return for not reporting the incident. “I said if you need to tell the building, tell the building.” Previte continues “The building manager took it very seriously. I find it very unfortunate that we are even talking about this.”

The Santa Monica Police Department wrote in a tweet that its Animal Services Unit is investigating the incident for a possible violation of Penal Code 597(a).

Penal Code 597(a) is an animal abuse law citing anyone who “maliciously and intentionally maims, mutilates, tortures, or wounds a living animal.” Other subsections of the law mention the inflicting of “unnecessary cruelty”, “needless suffering” and abuse of any kind against animals.

Previte’s brother, who is co-CEO of EBI Consulting defended his brother stating his actions were a “zealous discipline of the dog for peeing on the rug.” Previte’s brother, Nolan insists his brother is kindhearted and deeply cares for the dog he was caught on video beating.

After claiming being a victim of extortion Previte then issued an apology letter to his colleagues and friends, he writes: 

“I want everyone to know that I truly regret my actions on August 22, 2020. Words can’t fully describe how sorry I am for what happened.

I lost my temper and took unreasonable and unjustifiable action in attempting to discipline my dog Bici. As I have said, words are not enough here. Bici is no longer living with me and is with another loving family. I have also stepped away from my job and am enrolling in anger management training.”

EBI consulting has deactivated its Twitter and Facebook pages and have removed any mention of Jeffrey Previte from its website.

Despite apologizing and surrendering the dog to a more loving home, Previte could still face charges. 

Related Posts

In Your Time of Need, Woodlawn Cemetery is Available

July 25, 2025

July 25, 2025

By Susan Payne  For over 125 years, Woodlawn Cemetery, Mausoleum & Mortuary, wholly owned and operated by the city of...

Going for the throat

July 25, 2025

July 25, 2025

Coach Bill Schuman expects protégé Golda Zahra to hold back nothing  By Linda Chase World famous competitors hire special coaches...

Unmasking ICE: Senators Push for Visible IDs After Secretive LA Immigration Raids

July 8, 2025

July 8, 2025

Bill Requires Federal Agents to Display Visible Identification During Raids U.S. Senators Alex Padilla (D-Calif.) and Cory Booker (D-N.J.) on...

Bacio di Latte’s Beverly Hills Gelateria Debut Blends Italian Tradition with California Cool

July 8, 2025

July 8, 2025

Gelateria Features In-House Gelato, Espresso Drinks, and Decadent Signature Flavors Bacio di Latte has officially opened its latest U.S. flagship...

Housing for Health Chief Appointed to Lead Unified Homeless Services Department

July 8, 2025

July 8, 2025

Veteran Housing Advocate to Oversee Streamlined LA County Services The Los Angeles County Board of Supervisors on Tuesday confirmed the...

Brentwood Feels Impact as Feds Slash Office Leases Across Los Angeles

July 8, 2025

July 8, 2025

New Tracker Reveals Over 70,000 Square Feet Cut in 2025 Alone Los Angeles County’s office market is experiencing a fresh...

Rainbow Crosswalk at Pulse Memorial Could Be Removed Under New Federal Rules

July 8, 2025

July 8, 2025

Trump Administration’s Program Urges States to Eliminate “Non-safety” Road Art, U.S. Transportation Secretary Sean Duffy issued a bizarre order for...

Interview: The Dinah Creator Mariah Hanson on Legacy, Change, and the Future of Queer Celebration

July 8, 2025

July 8, 2025

After 34 Groundbreaking Years, Hanson Reflects on Joy, Power, and Her Final Dinah  We spoke with Mariah Hanson, the creator...

Shore Hotel: A Local Destination for Summer Fun

July 8, 2025

July 8, 2025

Bring on all things summer. Walking or biking along Santa Monica Pier, you might find yourself taking a pause at...

One Last Bite: La Novia Bids Farewell with Final Pop-Up at Cardinale du Vin

July 8, 2025

July 8, 2025

Inventive Latin-Asian Pop-up Serves Seasonal Small Plates for One-Night-Only La Novia, the pop-up kitchen known for its inventive Latin-Asian flavors,...

Governor Newsom Unveils Fast-Track Rebuilding Plan on Six-Month Anniversary of Palisades Fire

July 7, 2025

July 7, 2025

State Clears Over 5.5 Billion Pounds of Debris From Fires Ahead of Schedule Marking six months since the devastating Eaton...

Soprano Golda Zahra Returns to BroadStage For a One-Night-Only Musical Celebration

July 7, 2025

July 7, 2025

Hailed as “the rising star of the opera world” by The Hollywood Times, internationally acclaimed soprano Golda Zahra makes her much-anticipated return to BroadStage in...

Transform Your Life: The Free Virtual ONENESS GLOBAL SUMMIT Debuts July 18-20, 2025

July 7, 2025

July 7, 2025

The ONENESS GLOBAL SUMMIT, a transformative three-day virtual event, is coming, July 18-20, 2025, offering participants worldwide a free opportunity...

July 4 ICE Raid on WeHo Car Wash Ends in Deportation of Local Resident

July 7, 2025

July 7, 2025

Longtime West Hollywood Worker with Family’s Rent Money Taken in Raid A group of masked men and women, without official...

Bel Air and Holmby Hills Estates Lead May’s List of America’s Top 10 Home Sales

July 7, 2025

July 7, 2025

LA Claims Two of the Top Three Luxury Home Sales Last Month expensive residential transaction in the U.S. for May,...